Nakupelle was started with a simple idea: to create the kind of clothes we wanted to wear ourselves – every day, whether it's grabbing a coffee in town, hanging out at the bar, or heading out for a spontaneous trip into nature. Our clothes are made to feel right no matter the occasion – relaxed, stylish, and always comfortable.

Our Inspiration

We draw our aesthetic from the calm of Nordic nature – mountains, forests, beautiful summer sunsets – and blend it with the laid-back vibe of Australian surf culture: sun-faded colors, salty winds, and a life that doesn’t take itself too seriously.

Speaking of which – we believe fashion should have a sense of humor. A bit of personality, a bit of self-irony, and never too stiff.

What We Do

We design uni-sex clothing that’s clean without being boring, simple without being dull. Everything is made with everyday life in mind – pieces you can live in. We believe in timeless design, and that the best clothes are the ones you don’t think too much about – because they just feel right.

So if you're into good-looking basics with attitude, a relaxed lifestyle, and clothes that work just as well on the beach as they do at the bar – you've come to the right place.